BluJay Solutions no longer operates as an independent company. E2open acquired BluJay in 2021, integrating BluJay's transportation management, global trade, and carrier network capabilities into E2open's supply chain platform. If you are researching BluJay logistics software — BluJay TMS, BluJay WMS, or BluJay Global Trade Management — you are researching what is now part of E2open's supply chain platform suite. The rebrand matters because E2open has continued investing in these capabilities and the platform has evolved beyond the BluJay brand.
Key Takeaways
- BluJay Solutions was acquired by E2open in 2021 and the BluJay brand has been discontinued. Former BluJay products are now part of E2open's supply chain platform covering transportation, global trade, and network intelligence.
- BluJay's strongest capabilities were its Transportation Management System and its Global Trade Management platform — both are now available within E2open alongside demand sensing, supply planning, and channel management modules.
- E2open's acquisition gave BluJay customers access to a broader supply chain platform, but also introduced transition risk: platform integration between acquired BluJay capabilities and legacy E2open modules is ongoing.
- The E2open (formerly BluJay) TMS covers multi-modal freight procurement, carrier management, freight audit, and network intelligence from a carrier network of over one million registered carriers.
- Reporting and analytics within E2open require configuration for executive-level visibility — standard platform outputs cover operational freight data but executive dashboards and management KPI reporting benefit from E2open's Harmony BI layer or external tools.
BluJay to E2open: What Changed
BluJay Solutions was formed in 2016 from the merger of Kewill (transportation and customs software) and LeanLogistics (cloud TMS and network). BluJay quickly assembled a strong multi-modal TMS, global trade management platform, and carrier network under one brand.
In 2021, E2open acquired BluJay Solutions for approximately $1.7 billion. E2open was itself built through a series of acquisitions (INTTRA, Terra Technology, Logility, and others) and positions itself as a connected supply chain platform.
What changed with the E2open acquisition:
- Brand: BluJay brand discontinued; products are marketed under E2open
- Platform integration: BluJay capabilities are being integrated with E2open's broader supply chain modules, though full integration is a multi-year roadmap
- Product portfolio expansion: BluJay TMS and Global Trade customers now have access to E2open's demand sensing, supply planning, and channel management capabilities
- Support and sales organization: BluJay's support team was absorbed into E2open's organization
What did not fundamentally change:
- The core TMS, carrier network, and global trade management technology
- The carrier network that BluJay built (now branded E2open network)
- The target customer profile: mid-to-large shippers managing multi-modal freight and global trade compliance
The Current E2open Platform
E2open Transportation Management. The TMS formerly known as BluJay TMS covers multi-modal freight procurement (TL, LTL, intermodal, parcel, ocean, air), carrier management, freight audit and payment, and real-time shipment visibility. The carrier network provides connectivity to over one million carriers for tendering and track-and-trace.
E2open Global Trade Management. Formerly BluJay's GTM platform, covering export compliance screening, denied party screening, customs documentation, import entry management, and landed cost calculation. One of the more complete global trade compliance platforms available for mid-to-large importers and exporters.
E2open Network. The carrier and trading partner network formerly known as the BluJay Network. Provides pre-connected carrier EDI/API access and trading partner integration to reduce the setup work for shipper-carrier connectivity.
E2open Supply Chain Platform. The broader E2open platform adds demand sensing, inventory optimization, supply planning, and channel management to the transportation and trade capabilities inherited from BluJay.
Key Features
Multi-modal freight optimization. The E2open TMS (BluJay TMS) covers freight optimization across TL, LTL, intermodal, parcel, ocean, and air — mode selection, load consolidation, carrier assignment, and route optimization in a single platform. For shippers managing $25 million or more in annual freight spend across multiple modes, the optimization generates load consolidation and carrier selection improvements that fund the implementation.
Carrier network connectivity. E2open's carrier network provides pre-built EDI and API connections to carriers across modes and geographies. For shippers that have historically built individual carrier EDI connections, the network reduces the time and cost of connecting new carriers.
Global trade compliance. E2open's GTM platform (from BluJay) screens shipments against denied party lists, manages export licenses, prepares customs documentation, and calculates landed costs. For manufacturers and distributors with export control obligations, the integration of trade compliance with TMS execution catches compliance issues before freight moves.
Freight audit and payment. The E2open TMS handles freight invoice audit against contracted rates, approved accessorials, and shipment records. For mid-to-large shippers managing thousands of carrier invoices monthly, automated freight audit recovers billing errors that manual processes miss.
Pricing and Plans
E2open does not publish pricing. Based on market data:
- E2open TMS (mid-market shipper): $100,000 to $250,000 annually
- E2open TMS + GTM (enterprise shipper): $200,000 to $500,000 annually
- Implementation costs: $150,000 to $500,000 for mid-to-large deployments
BluJay customers under existing contracts transitioned to E2open contracts at renewal. Pricing for new E2open customers reflects E2open's enterprise positioning.
Who the E2open (BluJay) Platform Is Best For
Mid-to-large shippers managing multi-modal freight across global supply chains. E2open's combination of multi-modal TMS and global trade management is most valuable for importers and exporters managing freight across international lanes where transportation management and trade compliance must work from the same data.
Organizations needing carrier network connectivity without individual EDI setup. The E2open carrier network provides pre-built carrier connections that reduce the EDI setup work that otherwise delays carrier onboarding. For shippers with diverse carrier bases including regional carriers and spot carriers, the network's coverage is a real connectivity advantage.
Former BluJay customers evaluating their platform future. Organizations that implemented BluJay TMS or BluJay GTM are now E2open customers. Evaluating the E2open platform roadmap and support quality is the relevant decision for these organizations.
Real User Complaints and Limitations
Post-acquisition platform integration is incomplete. E2open has acquired numerous companies and integrating them into a coherent platform is a multi-year process. Users report that the data model, UI, and support experience across former BluJay and legacy E2open modules are not fully unified.
Support quality has been variable post-acquisition. A consistent complaint in E2open user reviews post-acquisition: support response quality and knowledge depth for platform-specific issues has varied as teams were reorganized following the acquisition.
Implementation complexity is enterprise-tier. The E2open TMS and GTM require experienced implementation partners to configure correctly. Organizations that implement without experienced E2open consultants encounter configuration gaps that require expensive remediation.
Reporting requires E2open Harmony or external BI. Standard E2open operational outputs cover freight execution data. Management dashboards, executive freight analytics, and KPI reporting require E2open Harmony (the BI layer) or external tools.
When Custom Logistics Software Makes More Sense
For E2open (BluJay) customers that need management reporting or client-facing visibility beyond platform outputs: custom applications over E2open data provide freight analytics, shipper portals, and executive dashboards that the platform's standard reporting does not generate.
For shippers evaluating transportation and global trade platforms and encountering BluJay or E2open in the shortlist: evaluate E2open as the current platform, not BluJay as a historical reference. The BluJay brand is discontinued; the technology continues under E2open with an evolving roadmap.
Conclusion
BluJay Solutions is now E2open. The underlying TMS, carrier network, and global trade management technology that BluJay built is available within E2open's supply chain platform, expanded with E2open's demand planning and channel management capabilities. The post-acquisition integration process introduces transition risk that buyers and current customers should evaluate carefully. For multi-modal shippers and global trade-intensive organizations, the combined E2open platform capability is substantial — when the integration is working correctly.
Building Visibility Over E2open and TMS Platforms
The platform manages freight execution and trade compliance. The management dashboards, freight spend analytics, and shipper portals your team needs require a visibility layer that most TMS platforms do not generate natively.
LowCode Agency has built custom freight analytics and visibility applications over TMS environments for shippers and 3PLs that needed operational intelligence beyond standard platform outputs. If you need a custom freight analytics or shipper visibility layer, schedule a consultation with our Senior Partners.
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Frequently Asked Questions
Is BluJay Software still available?
BluJay Solutions was acquired by E2open in 2021. The BluJay brand has been discontinued, but the platform capabilities (TMS, global trade management, carrier network) continue under E2open's supply chain platform.
What happened to BluJay TMS?
BluJay TMS is now E2open Transportation Management. The underlying TMS technology continues with development under E2open's ownership, integrated with E2open's broader supply chain planning and channel management capabilities.
Who acquired BluJay Solutions?
E2open acquired BluJay Solutions in 2021 for approximately $1.7 billion. E2open is a supply chain software company that has grown through multiple acquisitions including INTTRA, Terra Technology, and Logility.
What does E2open TMS cover?
E2open TMS (formerly BluJay TMS) covers multi-modal freight procurement (TL, LTL, intermodal, parcel, ocean, air), carrier management, freight audit and payment, and real-time shipment visibility across a carrier network of over one million registered carriers.
Is BluJay good for global trade management?
BluJay's global trade management platform (now E2open GTM) is one of the more complete available for importers and exporters. It covers export compliance screening, denied party checks, customs documentation, import entry management, and landed cost calculation.
How much does E2open (BluJay) cost?
E2open does not publish pricing. Mid-market TMS deployments typically run $100,000 to $250,000 annually. Enterprise TMS plus GTM deployments run $200,000 to $500,000 annually. Implementation adds $150,000 to $500,000.